Land Rover: Discovery Sport

To launch the redesigned Discovery Sport, Land Rover teamed up with pro skier and Utah native Caroline Gleich to explore Southern Utah in search of the darkest skies and brightest stars. Accompanied by a photographer and an astrophysicist, the team showcased their road-trip through social media, blog posts, and several narrative and instructive videos. The result was an influencer campaign full of rich storytelling and adventure in the midst of the undiscovered.