ad campaign // Emily Harrington for The North Face
I train for __________.
The North Face Mountain Athletics: I Train For
Knowing that the way you train can be the difference between the summit and going home, The North Face designed activity-specific workouts to prepare mountain athletes for the next big adventure.
For their launch of the Mountain Athletics program, TNF followed team athlete Emily Harrington through high-intensity gym sessions and ridge-line trail runs to learn what motivates and drives her through aggressive workouts.
Project Overview:
Project Type: Ad Campaign
RXR Influencer: Emily Harrington
Scope: Digital, Social
